Glossary
With over 200 terms in both English and French, our M&A Dictionary is designed to help you better understand the key words and concepts related to the sale oe purchase of a business in Canada.
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Telemarketing
« Back to Glossary IndexCategory: General Business
Telemarketing is a direct marketing strategy where sales representatives use telephone calls to reach potential customers, promote products or services, and generate sales leads. It involves initiating contact, delivering sales pitches, and gathering information to assess customer interest, often aiming to secure appointments, sales, or further engagement.
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